The focus of our blog post today totally qualifies in the "why didn't I think of that?!" category. Meaning, when I cut up hunter green contact paper into a vine for my dorm room wall at UNC, I should've known that it could become a business as big as Blik decals! When we spotted Elana Dweck's Melangerie NYC at the New York Magazine Wedding Event last week, we were awestruck how she built a beautiful business in these gorgeous welcome collections.
At Chandelier, we're often tasked to create welcome gifts & itineraries for wedding guests by many of our clients. But now, brides anywhere can work closely with Elana to create welcome totes for their nearest & dearest. Here's the scoop!
Mélanges, Elana's answer to the gift basket, are a thoughtfully-curated group of items accessorized with distinct design details (and no cellophane wrap, thank you). Melangerie NYC designs personalized packaging, selects and sources the contents, and offers the final gift assembly & delivery. Matching event guides highlighting pertinent details, event locations, and your personal recommendations can also be included.
Through a complimentary meeting (either in person, via skype, or over the phone), they get a better sense of your needs and your look. They then "curate" the contents of their mélanges based on: the intention of the gift (ie: is it a welcome gift vs. a favor vs. a bridal party gift), your personality, preferences and background, the location of the wedding, and of course, budget. Custom mélange services start at $750 for curating/sourcing contents for a 4-item gift + packaging design and a custom hang tags. Custom guides are additional and begin at $750 for 50-100 qty (including paper and printing). For full mélanges that include curation services, custom packaging and wedding guide design, and assembly the turnaround is typically 2 months from start to finish.
Finally, finished mélanges are delivered via courier to location (or locations) of the client's choosing. They can even have them delivered to specific hotels within the tri-state area for room drops. For clients outside of the New York Metro area, they can ship all of the mélange components (products, packaging, printed materials, etc.) to be assembled on site at the wedding location. They also offer this option for local clients who would like to save cost on assembly and provide easy to follow instructions with images to demonstrate how gifts should be put together to retain design authenticity.
Like 'em? Get 'em! Visit their online shop at melangerienyc.etsy.com.